The Role of Reviews and Ratings in ASO and App Promotion
In today’s competitive world, businesses seek new ways to differentiate themselves from one another. Over the past few years, the app market has undergone significant changes, including new store features, enhanced privacy settings, and refined store algorithms. Marketers are pushed to make changes in their strategies and how they align their ASO(app store optimization) and app promotion. In this blog, you will learn about how App Store ratings and reviews impact ASO and app promotion in app stores. We at Buy Online Reviewz help improve your app’s visibility and ranking.
What are app ratings and reviews?
Ratings and reviews indicate the quality of the app. Ratings are scaled from the lowest score of 1 to the highest score of 5. Reviews are comments written by users where they share their personal opinion about the app.
Star ratings provide a quick indication of how satisfied users were with the product or service. They are beneficial when comparing options. But they do not tell us the full customer satisfaction. But reviews, on the other hand, explain what users like particularly about the app. App store reviews are categorized under four categories: most helpful, most favourable, most critical, and most recent.
How ratings and reviews impact conversion?
To understand how app store ratings and reviews impact conversions, let us take a deep look at some of the indicators displayed in app stores. Some of them are discussed below:
- Number of ratings: Users always have a look at the total number of ratings received. Many businesses take steps to improve their brand by looking into the number of ratings, so they can attract new customers.
- Rating indicator: An app that tends to encourage users to install must at least have a rating of 4. To get many downloads, it is important to maintain an app rating of at least 4.
- Featured reviews: Featured reviews are reviews that are selected by the page algorithms; they are displayed at the top of the app listing page.
There are certain app store ranking factors that have a direct impact on rankings. App name is the most influential factor in keyword ranking. The best app name must include a unique brand keyword and primary functionality. App subtitle has the second ranking power; the keywords placed in the subtitle should be those that can be fitted into your app name. The keyword field is important for ASO because it helps the algorithm to understand your app better.
Importance of ratings and reviews in ASO
Having enough reviews is a common challenge for app marketers. Many app makers are struggling to get positive app reviews. App ratings and reviews are important for several reasons:
1. New engagement opportunities: App reviews provide a platform for app owners to interact with new users, positive reviews show obligation to your users, whereas negative reviews explain the negative experience they have had on your app.
2. User research: App reviews help the development teams to understand how the app is being observed in the market. This helps identify new opportunities, growth areas, and features that users like about the app.
3. Social identity: Improve app visibility with app reviews and ratings. Social identity means how other users use the app. Positive reviews are used as content on social media to bring customers from outside.
Some of the rating and review strategies to improve app presence
- Ask for reviews at the correct time: When users are satisfied wholly, it would be the best time to ask for reviews. Certain messaging and calling apps ask for reviews after a call ends.
- Streamline the rating process: The easier you make the review process, the more likely you will get one. You can do this by integrating review prompts, sending timely notifications, and explaining to users how to leave feedback.
- Offer incentives: We all love rewards and discounts. By offering small rewards, discounts, and cashbacks, you can appreciate users who value their effort and time.
- Respond to reviews: Respond to both good and bad reviews. Reply to bad reviews with an apology or any action you have taken.
- Personalize requests: You can try including review requests according to the user activity. This means focusing on users who have used the app for a long period.
- Do not use fake positive reviews: Stop populating your review section with fake IDs. When you buy app store reviews from trusted review platforms, you can easily increase your app’s ratings, make it more engaging to potential users, and make your app stand out.
Tips to incentivize users to rate and review your app
Incentivizing users to leave positive app store ratings and reviews helps you to maintain a high app rating and improve conversion.
If users like the app, they show their praise on their own without interacting with the app developer, but in the other case, when something goes wrong, users immediately leave a negative review or low score rating. Positive reviews need to be encouraged. This can be done in several ways. Here are some ways to incentivize users to leave reviews/ratings:
- You can try by integrating the ‘rate app’ button inside the app.
- Merge a pop-up form in the app for users to leave a review. But approaching them at the perfect moment is the most essential part.
- Keep reminding them about rating your app on other social platforms.
- Create in-app events that the users can participate in after leaving a review.
Conclusion
App store ratings and reviews play a crucial role in any successful app marketing. Also, it has a significant impact on the app conversion rate, how many installs you get, and the visibility of the application in search. You can try out ways to increase app ratings. With more ratings, your app will be shown to people and boost search engine traffic.
Ratings and reviews help you in shaping your brand’s online reputation. Yes, we do understand that you did not have time to respond to reviews. That’s why we are here to help you in your busy times. At Buyonlinereviewz, we understand that your brand’s online presence is important, and we ensure that your brand shines above all others. Choose us and get more app reviews and take your app to the next level.
