5 Do’s And Don’ts When Responding To Glassdoor Reviews
Employer reputation is among the top decisive factors that play an important role in the entire hiring process. In modern times, job seekers are no longer relying on the company’s career pages but rather are performing active research on employee feedback platforms to understand the workplace experiences. Glassdoor holds an important position among these feedback platforms. Also, how you handle feedback, especially negative Glassdoor reviews, directly influences the company’s reputation.
How Does Responding To Glassdoor Reviews Impact The Hiring Process?
The responses to Glassdoor reviews impact hiring outcomes. These responses play an important role in building candidate perceptions even before an application is submitted. Strong ratings and professional responses reflect transparency, accountability and a positive work culture in the company.
Employers that understand how to respond to Glassdoor reviews boost a competitive edge. Even negative feedback or reviews can become an opportunity to show professionalism. At Buy Online Reviewz, you can understand the impact of Glassdoor ratings on recruitment and buy Glassdoor reviews as well. While dealing with criticism, it is necessary to understand the following points:
- Thoughtful responses show leadership and company professionalism.
- If you handle reviews poorly, it raises red flags for many active job seekers.
- Ignoring feedback showcases a lack of company engagement with the raised concern.
5 Do’s When Responding to Glassdoor Reviews
Today, responding to the Glassdoor reviews is all about professionalism, transparency and consistency. Mentioned below are a few Do’s to be kept in mind while responding that help the company improve their credibility and positively influence the hiring decisions.
1). Do Respond Promptly And Professionally:
Timely responses to reviewer’s feedback are always a plus one. It shows that your organisation values employee voices. At the other end, a delayed response can imply indifference. When companies respond promptly in terms of negative Glassdoor reviews, it strengthens the employer branding. Ensuring a professional tone demonstrates leadership and active listening.
2). Do Show Gratitude To The Reviewer For Their Feedback:
Always acknowledge the reviewer and start your response by thanking him or her. Remember, appreciation has to be applied everywhere, even in terms of negative Glassdoor reviews. This approach of showing gratitude improves the impact of Glassdoor ratings on recruitment, as candidates might perceive the organization to be respectful of employee perspectives.
3). Do Address Each Point Of Concern Individually:
In terms of negative reviews, addressing each point of concern while remaining calm yet professional is necessary. The company should avoid using emotional language while responding. In the process of mastering how to respond to Glassdoor reviews, companies should respond with clarity to certain points and opt for accountability and solutions rather than arguments.
4). Do Highlight Improvements And Policy Changes:
If the issue explained by the reviewer is real and genuine, then start by apologizing for the bad experience. Later, explain what steps have been taken to improve the service, as transparency reassures both employees and applicants. Also, mention if any changes have been made in the policies that previously served the company. Know that a calm response leads to action.
5). Do Share The Positives And Offer Contact Details:
Share the positives of your company whenever positive or negative feedback is given for your company. Incorporating positives in your response shows genuine interest in resolution rather than public debate. Either provide or ask for the contact details of the reviewer to continue the conversation privately and attend to them in detail. If handled correctly, even negative Glassdoor reviews can become an engaging opportunity.
5 Don’ts When Responding to Glassdoor Reviews
When the company responds to a review, it either builds trust or damages its own reputation. Mentioned below are a few Dont’s to be kept in mind while responding that prevents from creating doubts among potential candidates.
1). Don’t Argue Or Accuse The Reviewer:
Whenever you publicly dispute a reviewer’s experience, it indirectly affects the company’s image. Even when the feedback feels unfair, arguing not only creates a doubt in the reviewer’s mind but also in the minds of other candidates as well. The company then looks defensive and negatively affects the impact of Glassdoor ratings on recruitment.
2). Don’t Use Automated / Chatbot / Generic Responses:
Usually, when companies respond to a review with statements generated with the help of chatbots, it weakens the trust. This is because candidates can easily identify copy-paste replies. Generic responses reduce engagement.
3). Don’t Ignore And Overlook Criticism:
In the process of learning how to respond to Glassdoor reviews, it is important to not ignore the negative ones with criticism. When a company ignores certain negative feedback, it usually shows that it does not value the reviewer’s opinions, especially the negative ones. Addressing negative Glassdoor reviews and not ignoring them shows accountability and professionalism, whereas silence impacts the criticism.
4). Don’t Wait To Respond To The Reviewer:
Delaying a response makes it look like a lack of engagement and accountability from the company. When reviews, especially the negative ones, are unanswered, then job seekers may assume that employee concerns are not taken seriously. Hence, responding on time shows both reviewers and job seekers that feedback is addressed properly.
5). Don’t Make Unrealistic Commitments Publicly:
When a company responds to any Glassdoor reviews, it should take care not to make any unrealistic commitments or phrases. This includes talking about immediate fixes, policy changes, promotions and outcomes that are not even in progress in the response. When companies overpromise in a public response, it usually creates false expectations.
Conclusion
Numerous recruitment research and studies clearly state that Glassdoor ratings impact the recruitment and company image. It is important to understand that the way a company responds directly affects candidate perception, trust and application rates. When responses and reviews are handled correctly, even negative feedback can improve the reputation.
At Buy Online Reviewz, you can buy Glassdoor reviews and build a strong workforce for tomorrow. As you follow these do’s and don’ts, organisations can manage negative Glassdoor reviews and ensure the positive impact of Glassdoor ratings on recruitment.
