How to Collect Genuine G2 Reviews for Your Product
These days, most teams check G2 before buying any software. It’s often the quickest way to check authentic reviews of a product. So, it is not just visibility that you are getting with G2 reviews. Having them actually builds credibility that can attract other potential customers. In fact, a few positive reviews from verified users can generate more leads than an ad campaign.
But earning those authentic reviews takes time. G2’s strength, a detailed verification process, often becomes its weakness. People rarely go out of their busy schedule to post reviews. We, at Buy Online Reviewz, have come up with a few practical tips on how to get authentic G2 reviews for products.
8 Tips on How to get Authentic G2 reviews
1. Make Every Request Timed
This is one of the simplest strategies to get G2 reviews. Most review outreach fails when customers are asked too early or too often. If you can choose the right time, the chances of getting reviews increase exponentially. Knowing when they actually have something to say can earn you a genuine G2 review.
A smart way to do this would be mapping out “value moments” in your customer journey. For instance, when a new user onboards or renews, you can ask for a detailed review. These are emotional high points when users are more likely to give a review. A simple message like, “Your team just hit an important milestone using our platform. Would you mind sharing what worked for you on G2?” can do the trick.
2. Personalize Every Outreach
Most organisations use templates when asking for reviews. While it is efficient, it is also forgettable. Always remember that the tone and framing matter more than the CTA. So, you have to be smart about it. Start your message by acknowledging what the customer achieved or solved. It will help make the user feel more connected. And when your users feel connected, there is a higher chance of them leaving a review.
“In one month, you were able to increase your traffic by 48%. That’s impressive. Tell us more about your experience!”
Even if you automate this, this reads human. Try this when you are concerned about how to get more G2 reviews.
3. Use In-App Prompts Where Context Is Fresh
All authentic G2 review guides say to focus on Emails. While they are great, always know that your highest conversion point for reviews often lives inside your product. When users finish a successful task, the thought is still fresh in their mind. Therefore, they could be mentally available to share thoughts. You can capitalise on this by adding a subtle in-app banner or notification.
“Enjoying [feature name]? Share your experience on G2.”
But be careful with this. You do not want to disturb anyone’s workflow. If it interrupts them, it can backfire and make them less likely to ever leave a review.
4. Offer Incentives
One of the most efficient and effective ways to collect G2 reviews is by giving incentives. Even a small incentive can make users leave a detailed review. Gift cards are very popular. You can ask users to leave a G2 review for a ₹100 ₹50 gift card. Even a smaller amount can attract many users. However, make sure it does not appear to be a bribe. Avoid things like ‘positive review’ or ‘5-star’ in exchange for gift cards. Transparent and ethical incentives make participation easier.
5. Build a Review-Ready Culture Across Teams
While it may seem obvious, do not leave the entire task of collecting reviews to your marketing team. Other departments can help as well. It should be a collaborative approach of customer success, sales, and support.
Ask the sales team to follow up 30 to 60 days post-close.
Customer Success can urge frequent users after they hit any key milestone.
Support can invite feedback from those who gave top CSAT ratings.
These are a few simple examples. You can come up with other similar strategies to get more G2 reviews from users. Treat review collection as a part of customer lifecycle operations.
6. Use Social Media
Social channels amplify momentum. When a user posts about your product or tags your brand, acknowledge it and casually invite them to add that feedback to G2. You can also repurpose approved G2 reviews into short posts. Create social media posts around recent positive reviews by thanking them publicly and asking other users to also share their experiences on G2. It signals that you read and respect feedback. Also, many people will share reviews because of the excitement of getting featured.
7. Include Review CTAs in Your Everyday Assets
Don’t hide your review link behind one campaign. Integrate it naturally across your brand touchpoints:
- Email signatures (“Share your experience on G2”)
- Help-center footers
- Post-webinar follow-ups
- Website banners or resource hubs
Small and consistent visibility keeps the option open without ever feeling pushy. G2 even provides review widgets that can be embedded.
8. Collect Feedback during Webinars and Events
When you are engaging with users, they are emotionally invested. That is your perfect moment to collect feedback. It is best that you do it towards the end of the session. Just mention it as a passing statement and add your review link to follow-up emails.
Conclusion
G2 reviews can help grow trust. The real experiences users share can help generate many warm leads. Therefore, you simply cannot ignore its importance. The tips we shared about how to get more G2 reviews should help you. If you are not able to do it or just do not have the time, you can hire a professional to buy G2 reviews for your company. Buy Online Reviewz is one of the best online reputation management companies to buy G2 Reviews. We can help you get authentic G2 reviews that will help establish trust in your potential users and convert more leads. So, get in touch with the experts at Buy Online Reviewz today.
